7 Eco-Friendly Marketing Strategies That Work - MarketSplash 22.04.2021 · via GIPHY. One thing is apparent more than ever - businesses are going green, and eco-friendly marketing is coming along for the ride. What was first deemed a trend is now considered a stand-alone movement - or, instead, a must-have practice - that is only starting to gain traction. With 57% of customers expressing their willingness to start shopping more mindfully to help reduce their carbon ...